Advertising Age - Robert McKinley

Robert McKinley was interviewed by Advertising Age reporters for dozens of articles. Some of the interviews are listed here with links to the either a full description and/or the full text.

1. WAL-MART LEAPS INTO CREDIT CARDS;CO-BRANDED OFFERING COULD BE MOST SUCCESSFUL EVER

By: Kate Fitzgerald

…which they associate with good deals,” said Robert McKinley, an industry analyst who is president of RAM Research. Neither Wal-Mart nor the bank would…

2. BUYERS USE PLASTIC JUDICIOUSLY

By: Leah Rickard

…the third quarter, less than total spending volume, said Robert McKinley, president of RAM Research Corp., Frederick, Md. In the 1980s, volume charged and…

3. CREDIT CARDS UP ANTE FOR INCENTIVES VISA REWARDS IS LATEST TO JOIN TREND

By: Gary Levin

…they have to justify it through increased value,” said Robert McKinley, president of RAM Research Corp., Frederick, Md. Still, that value doesn’t come…

4. AMEX GOES ON ATTACK WITH TRUEGRACE

By: Gary Levin

…have a grace period when they don’t,” said Robert McKinley, president of RAM Research Corp., Frederick, Md. “That is really an area where…

5. LOOMING HIGHER INTEREST SPURS VOLLEY OF REBATE CARDS

By: Gary Levin

…to some degree, consumers will find it overwhelming,” said Robert McKinley, president of RAM Research Corp., Frederick, Md. Mr. McKinley said many of these…

6. PROTESTS HIT NEW CREDIT CARD STRATEGY

By: Gary Levin

…to her organization, particularly about Chemical’s tactics, and Robert McKinley, president of RAM Research Corp., called the practice “borderline illegal.” But Bruce Brittain…

Robert McKinley Reports, Analyzes, Writes, and Edits Content for the Following Online Publications or Services:

Bankcenter (payment-related news releases for executives & consumers)

CardBuzz (published payment-related news for executives & consumers)

CardFlash (payments news for executives)

CardData (quarterly payment data for executives)

CardTrak (payments news for consumers)

PYRPTS (global payment reports)

PYVNTS (global payment events)

The RAM Reports (annual payment reports for executives)

RAM Research (consulting, research, analysis)

Ruebud Media (network of payment-related services)

Robert McKinley (about)

Robert McKinley (biography)